Dr POLAMARASETTY BALA NARENDRA KIRAN
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | An Attitude and Psychological Perception of Employee on Human Capital Management in Indian Banking Industry: A Structural Treatise on Select Banks | Journal for Re Attach Therapy and Developmental Diversities / 6 / 5s / 228 - 241 | 2589-7799 | 10-May-2023 |
| 2 | Metaverse marketing: a review and future research agenda | Information Discovery and Delivery / 53 / / - | 2398-6247 | 10-Jan-2025 |
| 3 | Recalibrating Frontline Service Capabilities for Five-Star Hospitality in a Post-Pandemic Era | Journal of Logistics, Informatics and Service Science / 11 / 6 / 92 - 112 | 2409-2665 | 15-Apr-2024 |
| 4 | Determinants of Adoption of Green Technology in a Corporate Sustainability Setting: A Quantitative Analysis | Business Strategy and the Environment / 34 / 5 / 1 - 24 | 1099-0836 | 15-Jul-2025 |
| 5 | Enhancing adaptive competencies of frontline employees through digital transformation in rapidly changing work environments | International Journal of System Assurance Engineering and Management / / / - | 0975-6809 | 03-Sep-2025 |
| 6 | Mushroom Farming and Rural Youth: Analyzing a Sustainable Livelihoods Framework | Human Ecology / / / - | 03007839 | 22-Dec-2025 |
| 7 | The role of employee competencies in shaping organisational efficiency: perceptions from five-star hotels | International Journal of Industrial and Systems Engineering / 52 / 1 / 138 - 156 | 1748-5037 | 12-Jan-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | ICCCIS 2023 Proceedings | POLAMARASETTY BALA NARENDRA KIRAN,ANUJ KUMAR, DEVADUTTA INDORIA, IEEE, JAGENDRA SINGH, MANJUSHA GOEL, NITIN ARVIND SHELKE | 979-8-3503-0612-5 | / |
| 2 | Contemporary Innovations In Engineering And Management | POLAMARASETTY BALA NARENDRA KIRAN,ABHISHEK DASORE, B MOHAN VENKATA RAM, BUKKE KIRAN NAIK, KONIJETI RAMAKRISHNA, MANOJ PANCHAL, UPENDRA RAJAK | / | |
| 3 | ICCCIS-2023 Proceedings | POLAMARASETTY BALA NARENDRA KIRAN,IEEE, JAGENDRA SINGH, N.MANIKANDAN, NANDITA GOYAL, NIDHI SINGHAL, VIBHUTI TYAGI | 979-8-3503-0612-5 | / |
| 4 | Proceedings of the Second International Conference on Augmented Intelligence and Sustainable Systems (ICAISS) | POLAMARASETTY BALA NARENDRA KIRAN,ABHINANDAN KONDEKAR, DR. SHRIKAANT KULKARNI, DR. VISHAL M. TIDAKE, GURPREET SINGH CHHABRA, IEEE, P. WILLIAM | 979-8-3503-0612-5 | / |
| 5 | Proceedings of 4th International Conference on Computation, Automation and Knowledge Management (ICCAKM) | POLAMARASETTY BALA NARENDRA KIRAN,B. UDAYA BHASKARA GANESH, IEEE, N ROOPALATHA, P. WILLIAM, SHAIK MAHABOOB SYED, SHAIKU SHAHIDA SAHEB | 979-8-3503-0612-5 | / |
| 6 | Proceedings of 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST) | POLAMARASETTY BALA NARENDRA KIRAN,AMARJA SATISH NARGUNDE, G MADHUMITA, NEENA PC, P. DOLLY DIANA, SWATI AGGARWAL | 979-8-3503-0612-5 | / |
| 7 | Proceedings of 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST) | POLAMARASETTY BALA NARENDRA KIRAN,AMARJA SATISH NARGUNDE, D. ANITHA KUMARI, IRFAN ABDUL KARIM SHAIKH, S. GANGADHARAN, S. R. RAMYA | 979-8-3503-0612-5 | / |
| 8 | Proceedings of the 8th International Conference on Communication and Electronics Systems (ICCES) | POLAMARASETTY BALA NARENDRA KIRAN,ROMALA VIJAYA SRINIVAS, SAUMYA SHARMA, SUGUMAR R, SUMIT KUMAR GUPTA, V SINDHU | 979-8-3503-0612-5 | / |
| 9 | Proceedings of the 4th International Conference on Intelligent Engineering and Management (ICIEM-2023) | POLAMARASETTY BALA NARENDRA KIRAN,DR S KALESHA MASTHAN VALI, DR SOMASEKHAR DONTHU, DR.S.PUSHPALATHA, KANUGO SIREESHA, PALLA MADHAN | 979-8-3503-0612-5 | / |
| 10 | IET Conference Proceedings, 2023 | POLAMARASETTY BALA NARENDRA KIRAN,IET, K. A. OGUDO, O. I. KHALAF, P. WILLIAM | / | |
| 11 | International Conference on Intelligent Algorithms for Computational Intelligence Systems-2024 | POLAMARASETTY BALA NARENDRA KIRAN,ALLAH KHAN M, DEVI S.P., KUMAR R, MANAVADARIA M.S., PRIYADHARSHINI K.V. | 979-8-3503-0612-5 | / |
| 12 | International Conference on Intelligent Algorithms for Computational Intelligence Systems-2024 | POLAMARASETTY BALA NARENDRA KIRAN,AHLAWAT J., MULE A.K., MURUGAN R.T., SAWADATKAR S., SUNDARESH K. | 979-8-3503-0612-5 | / |
| 13 | Recent Trends in Engineering and Science for Resource Optimization and Sustainable Development | POLAMARASETTY BALA NARENDRA KIRAN,ANKITA SAXENA, M. VANISREE, PRASHANT KALSHETTI, PROF. (DR.) DOROTA JELONEK, RAJESH VEMULA, SPHURTI BIRAJDAR | 978-1-032-98030-0 | / |
| 14 | International Conference on Computing, Sciences and Communications (ICCSC) | POLAMARASETTY BALA NARENDRA KIRAN,ABHISHEK SHARMA, DR PINNIKA SYAM YADAV, DR. ANKITHA SHARMA, DR. RUBY DAHIYA, DR. SAPNA YADAV, DR. VIRENDER KUMAR DAHIYA, RESHABH DEV | 979-8-3503-0612-5 | / |
| 15 | Advancing Social Equity through accessible Green Innovation | POLAMARASETTY BALA NARENDRA KIRAN,B. N. ADHITHYA, P. WILLIAM, PRADEEP VERMA, S. NAGA PADMA, SHAIKU SHAHIDA SAHEB | 979-836939473-1, 979-836939471-7 | / |
| 16 | The Future of HRM in a World of Persistent Virtual Reality | POLAMARASETTY BALA NARENDRA KIRAN,RAJESH VEMULA,ABHISHEK SHARMA, DINESH KUMAR, PINNIKA SYAM YADAV, PREETI KUMARI, RAGHVI WAZIR | 978-1-83662-111-9 | / |
| 17 | Fostering Economic Diversification and Sustainable Business Through Digital Intelligence | POLAMARASETTY BALA NARENDRA KIRAN,RUBEN ANTO M,ANUJ KUMAR, ARSHI NAIM, ASHOK MALHI, MONU SINGH, NARENDRA KIRAN P.B., PINNIKA SYAM YADAV, PURVI PUJARI, SHAD AHMAD KHAN, SHAIKU SHAHIDA SAHEB | 9798369384923 | / |
| 18 | Innovative Trends Shaping Food Marketing and Consumption | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV,MONU SINGH, SHAIK MAHABOOB SYED, SHAIK SAHIDA SAHEB | 9798369384923 | / |
| 19 | Brain-Computer Interfaces and Applications in Business | POLAMARASETTY BALA NARENDRA KIRAN,A.SHAJI GEORGE, BINAY KUMAR PANDEY, HAMEED HASSAN KHALAF, MAKI MAHDI ABDULHASAN, MONIKA SHARMA, NISHTHA DWIVEDI, RAJESH VEMULA, SAMEER TIWARI | 979-833735124-7, 979-833735122-3 | / |
| 20 | AI and Digital Nomads Shaping Global Industrial Technology Transitions | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV, RAJESH VEMULA, RUBEN ANTO M,KUMARI, PREETI, MOHAMMAD NABIL ALMUNAWAR, PATRICIA ORDÓÑEZ DE PABLOS, PREETI KUMARI, VIKAS KUMAR, XI ZHANG | 979-833730161-7, 979-833730159-4 | / |
| 21 | Financial Innovation for Global Sustainability | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV, RAJESH VEMULA,ABHISHEK SHARMA, ANKITA SHARMA, MOHAMAD AFJAL, RAMONA | 978-139431168-2, 978-139431165-1 | / |
| 22 | Gamification Practices for Service Ecosystem Experiences | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV,ASHOK MALHI, DEEPAK BISHT, OSMAN SERACEDDIN SESLIOKUYUCU, VIKAS KUMAR | 979-833731237-8, 979-833731235-4 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | 4th International Conference on Intelligent Engineering and Management (ICIEM 2023) | CONFERENCES | Framework Analysing the Impact of Artificial Intelligence on Human Resource Management using AMO Framework | PRESENTER) | Amity UniversityLondon | 09/05/2023 |
| 2 | International Conference on Intelligent Algorithms for Computational Intelligence Systems (IACIS) | CONFERENCES | The Effect of Prediction on Employee Engagement, Organizational Commitment and Employee Performance Using Denoised Auto Encoder and SVM Based Model | PRESENTER) | Navkis College of Engineering, Hassan (NCEH)Hassan | 23/08/2024 |
| 3 | 2nd International conference on Augmentated Intelligence and Sustainable systems (ICAISS-2023) | CONFERENCES | Edge based computing for Traffic control Management for Distributed Environment Conditions | PRESENTER) | Care College of Engineering, Trichy, India | 23/08/2023 |
| 4 | 8th International Conference on Communication and Electronics Systems (ICCES-2023) | CONFERENCES | Novel Method for Detection of stress in Employees using Hybrid Deep learning Models | PRESENTER) | PPG Institute of Technology, CoimbatoreCoimbatore, India | 01/06/2023 |
| 5 | "2nd IEEE International Interdisciplinary Humanitarian Conference for Sustainability (UHC-2023) | CONFERENCES | Al in the Workforce: Examining the Transformation of Jobs, Skills and Employment Patterns | PRESENTER) | Sri Venkateshwara College of Engineering, BengaluruBengaluru | 03/11/2023 |
| 6 | International conference on Intelligent Algorithms for Computational Intelligence Systems (IACIS) | CONFERENCES | An Innovative Method for Enterprise Resource Planning (ERP) for business and knowledge management based on Tree MLP Model | PRESENTER) | Navkis College of Engineering, HassanHassan | 23/08/2024 |
| 7 | International Conference on Advance Computing and Ingenious Technology in Engineering Science (ICACITES-24) | CONFERENCES | AI-Powered Social Media Marketing: Examining Algorithmic Strategies for Virality and Engagement | PRESENTER) | Department of Electronics and Communication Engineering at I.T.S Engineering CollegeGreater Noida, Uttar Pradesh. | 19/12/2024 |
| 8 | International Conference on Ensuring Excellence at the Workplace for Generation Z | CONFERENCES | Unmasking Greenwashing and Building Social trust: Role of social media Influencer | PRESENTER) | Lovely Professional UniversityPhagwara, Punjab | 31/01/2025 |
| 9 | International conference on Recent Trends in Business, Management, Technology, Banking, Finance & Insurance (ICBMTBFI) | CONFERENCES | A Study on enhancing occupational health and Safety standards to promote decent mark and economic growth in MSEs | PRESENTER) | Jain college of Engineering (JCE)Belagavi | 07/03/2025 |
| 10 | 1st International Conference on Integrating Cognitive Science and Computational Intelligence (ICSCI 2025) | CONFERENCES | Shift in Dynamics of Cognitive Al on Consumer Behaviour: A Hybrid Literature Review | PRESENTER) | Woxsen UniversityHyderabad, India | 24/04/2025 |
| 11 | Wellbeing within and Wellness around: Deepening Inner Self to Nurture community wellbeing | CONFERENCES | Wellbeing within and Wellness around: Deepening Inner Self to Nurture community wellbeing | PARTICIPANT) | Mount Carmel College (Autonomous)Bengaluru | 03/12/2025 |
| 12 | Investor Education Strategies for viksit Bharat: Challenges and way ahead in the Digitalized Era | CONFERENCES | Investor Education Strategies for viksit Bharat: Challenges and way ahead in the Digitalized Era | PARTICIPANT) | CHRIST (Deemed to be University)Bangalore | 17/11/2025 |
| 13 | IEPFA- NCAER Investor Education and Protection Annual Conference 2025-26 | CONFERENCES | IEPFA- NCAER Investor Education and Protection Annual Conference 2025-26 | PARTICIPANT) | CHRIST (Deemed to be University)Yeshwathpur Campus | 17/11/2025 |
| 14 | 2nd International Conference on Multidisciplinary Approaches for Sustainable Development (ICMASD-2026) | CONFERENCES | 2nd International Conference on Multidisciplinary Approaches for Sustainable Development (ICMASD-2026) | KEYNOTE_SPEAKER) | C T UniversityLudhiana, Punjab | 27/02/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Unlocking Business Insights with Power BI: A Hands-On Introduction | Power BI: A Hands-On Session | 24/10/2025 | CHRIST (Deemed to be University) |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Impact Of Employee Competencies On Employee Productivity And Organizational Efficiency In 5-Star Hotels Of Rajasthan | Ms Himani Arora | SUPERVISOR | Ongoing | July 2019 | |
| 2 | Impact of Human Resource Management Practices on Organizational Performance Through the Mediating Role of Employee Engagement: A Study of Select Government Degree Colleges of Kashmir in India | Mr. SHAHZAD AHMAD BHAT | SUPERVISOR | Ongoing | November 2020 | |
| 3 | Impact Of Employee Competencies On Employee Productivity And Organizational Efficiency In 5-Star Hotels Of Rajasthan | Ms Himani Arora | SUPERVISOR | Notification Issued | September 2024 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | PORTABLE DEVICE FOR LIBRARY BOOKS MANAGEMENT | POLAMARASETTY BALA NARENDRA KIRAN | 04-Jun-2023 |
| 2 | AI-BASED PITCH MONITORING SYSTEM FOR SUGGESTING DRYING TECHNIQUES AFTER RAIN DELAYS AND PREDICTING DRYING TIME | POLAMARASETTY BALA NARENDRA KIRAN | 12-Oct-2023 |
| 3 | AN ARTIFICIAL INTELLIGENCE (AI) BASED FILM-MAKING MONITORING SYSTEM AND METHOD THEREOF | POLAMARASETTY BALA NARENDRA KIRAN | 24-Aug-2023 |
| 4 | A SYSTEMATIC MODEL FOR ARTIFICIAL INTELLIGENCE BASED ENTREPRENEURIAL DECISION-MAKING | POLAMARASETTY BALA NARENDRA KIRAN | 13-Aug-2023 |
| 5 | ARTIFICIAL INTELLIGENCE BASED APPROACHES FOR FAKE NEWS DETECTION IN SOCIAL MEDIA | POLAMARASETTY BALA NARENDRA KIRAN | 07-Aug-2023 |
| 6 | IMPLEMENTATION OF MACHINE LEARNING APPROACHES FOR PREDICTING JOB SATISFACTION AND EMPLOYEE BEHAVIOR IN AN ORGANISATION | POLAMARASETTY BALA NARENDRA KIRAN | 24-Jul-2023 |
| 7 | AN ENTREPRENEURIAL MINDSET ASSESSMENT AND DEVELOPMENT TOOL WITH AI-BASED FEEDBACK | POLAMARASETTY BALA NARENDRA KIRAN | 01-May-2023 |
| 8 | SYSTEM AND METHOD FOR MEDIATING EFFECT OF STRESS MANAGEMENT AMONG EMPLOYEES IN INFORMATION TECHNOLOGY SECTOR | POLAMARASETTY BALA NARENDRA KIRAN | 15-Mar-2023 |
| 9 | THE ROLE OF MACHINE LEARNING IN ASSESSING POTENTIAL AND IDENTIFYING TALENT IN ORGANIZATIONAL | POLAMARASETTY BALA NARENDRA KIRAN | 19-Jul-2023 |
| 10 | DEEP LEARNING-BASED BUDGETING AND FINANCIAL TECHNIQUES USED BY SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) DURING A CRISIS | POLAMARASETTY BALA NARENDRA KIRAN | 14-Jul-2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | EMPLOYEE ENGAGEMENT | POLAMARASETTY BALA NARENDRA KIRAN | Rashtriya Ispat Nigam Limited (RINL) | External |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Understanding Gen Z and Classroom Interaction | Centre for Academic and Professional Support (CAPS), | Institutional | Participant | 13/10/2025 |
| 2 | Circular Economy and Product Service Systems | T A PAI MANAGEMENT INSTITUTE, T A PAI MANAGEMENT INSTITUTE | National | Participant | 13/10/2025 |
| 3 | NURTURING FUTURE LEADERSHIP PROGRAMME | Indian Institute of Management, Indian Institute of Management | National | Participant & Presenter | 21/07/2025 |
| 4 | "Case Teaching and Simulation Andragogy" | School of Business and Management , | Institutional | Participant & Presenter | 26/05/2025 |
| 5 | Faculty Development Programme 2025 | Christ University, | Institutional | Participant | 19/05/2025 |
| 6 | "Data-Driven Decisions with Power BI" | Knowledge Accelerators, Coursera | International | Participant | 01/01/2025 |
| 7 | 5-Day FDP on Data Analytics and Visualization | School of Busienss and Management, | Institutional | Participant & Presenter | 02/12/2024 |
| 8 | Advance and Innovative Approaches in Management Education | AICTE Training And Learning (ATAL) Academy, Baba Institute of Technology & Sciences | National | Participant | 05/07/2021 |
| 9 | Team-building and Coordination | AICTE Training And Learning (ATAL) Academy, Baba Institute of Technology & Sciences | National | Participant | 15/02/2021 |
| 10 | Student Centered Teaching Learning Methods & Strategies in Higher Education | AICTE Training And Learning (ATAL) Academy, Chhatrapati Shahu Institute of Business Education | National | Participant | 05/01/2021 |
| 11 | Rural Entrepreneurship | AICTE Training And Learning (ATAL) Academy, Baba Institute of technology and Sciences | National | Participant | 23/11/2020 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | MANJU SHREE RAMAN,,POLAMARASETTY BALA NARENDRA KIRAN,SHRINIVAS | Introduction To Power BI, Data Preparation And Visualization, Data Modeling and Business Analysis, AI, Leadership and Research Tools, And Case-Based Leadership Skill Development | PRIVATE_CONSULTANCY |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | POLAMARASETTY BALA NARENDRA KIRAN | To study the effect of TQM practices on boosting employee performance | - |
| 2 | POLAMARASETTY BALA NARENDRA KIRAN | MEASURING POST ADOPTION BEHAVIOR OF EDTECH USE: AMOUNT, VARIETY AND TYPE OF USE. | - |